Imperfect climate action is where it’s at.
One of the easiest ways to suffocate a movement is to demand perfection from those who join.
Getting a large number of people to reduce meat consumption ultimately helps the planet more than getting a handful of purists.
Flight shaming, diet shaming, and other guilt-based approaches aren’t just annoying. They’re strategically unwise. Trying to have a “perfect environmental report card” is ironically rooted in the same sort of individualism that created the climate crisis.
When you move past this and embrace the fact that your actions will be imperfect, you can then work on focusing your efforts towards what gets done together.