Launching: The Creative Changemaker

You probably know I believe in storytelling and creativity as a catalyst for change. If I didn’t, I wouldn’t have given a TED Talk on it last month!

To put it simply, we’re shown devastating scenes and discouraging statistics too often, and the constant exposure isn’t neutral. It actually drives people to become more fatalistic and resigned to terrible outcomes. Stories that make solutions visible show us what can still be done, and why it must be done.

But I want to take this a step further. Instead of just telling people to tell stories, I want to help people tell them effectively. The things I’ve learned in my work come from all over the place. Behavioral psychology. Creative arts. Marketing and communications. Ecology. Activism. But I see so many patterns that connect and repeat and show us how to tell a story that can lead to change.

I’m adding The Creative Changemaker as an ongoing series on both my channel and newsletter feed. If you’re already signed up on either of those places, then you need to do nothing more! It’ll be a recurring series interspersed with my other work. If not… go on and sign up!