NONPROFIT BRANDED MERCH
What role does merch play for a nonprofit?
The simple assumption is that branded t-shirts and other items can be sold to supporters to help raise money for a cause. And this is true. But, the role of nonprofit merch goes much further than that.
When nonprofits use tangible materials as part of their overall campaign strategy, they can become symbols of a movement.
Organizations like Liberty in North Korea, To Write Love On Her Arms, and the Surfrider Foundation have successfully used tactile materials to grow a movement.
Here are some of the pieces I’ve been able to put together for Plant With Purpose.
SUPPORT FEMALE FARMERS
I designed these pins in celebration of the women farmers of the rural world. Women make up two-thirds of Plant With Purpose’s program. Globally, they do the majority of the world’s farm labor but own very little farmland themselves. Many lack access to training or financial services that could help lift their families out of poverty.
GEOMETRIC SHIRT DESIGN
I designed this geometrically styled shirt based on a favorite photo of one of our program participants from Tanzania, a Masaai woman holding a tall tree starter and a brightly colored traditional shawl.
Other shapes and symbols present include hillsides, groundwater, soil, grass, and sunlight.